Finding Your Next Market: Where Are the Real Opportunities for Farmers?
Mallory Rahe
Associate Extension Professor at the University of Missouri
Mallory Rahe is an associate extension professor at the University of Missouri. Her work focuses on assisting value-added producers understand how to price and position their products through educational materials, tools, workshops and one-on-one work through the Missouri Agriculture, Food and Forestry Innovation Center. She has worked on a variety of value-added industry studies, studied farmers market vendor sales and retention, rural population migration and retention, and implemented a regional rural wealth creation program. Her research is often undertaken collaboratively with partner organizations.

Farm to Fork 2025
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